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Pin What? A Beginners Guide to Navigating Pinterest
@1SocialMediaGal explains photo sharing on Pinterest for small business marketing "
// Social Media Gal (Blog) // @1SocialMediaGal
There is no doubt that Pinterest has quickly become a “go to” social media network for females, food and fashion. The photo sharing site is also gaining popularity as a small business marketing tool. Completely different from the “big 3,” Facebook, Twitter and YouTube, Pinterest offers users a completely unique experience. However, if you have yet to jump on the Pinterest train, using the site may be a bit intimidating. The good news is that these tips will help you navigate Pinterest and not only use it for fun, but also to build your business notoriety.
Integrate other Social Sites and Follow your Friends
Linking your Facebook friends will ensure that you have a steady flow of action going on. To do this, simply visit the Pinterest Settings and then use the button to find your Facebook friends. You can either choose to follow all of them, or select the ones you want to follow.
If you choose your business account, you can engage your customers with the images that you Pin on your boards. This is just one more opportunity to get noticed and draw in new, potential customers.
Repin, Repin, Repin!
While finding that awesome, talk-about-all-day piece of content can be somewhat of a challenge, when you do find it, repining it is a breeze. The good news is that there are literally thousands of great pins available on Pinterest right now. You can repin things from your followers and organize it into your own boards for others to peruse.
Create Pins when you have Downtime
While Pinterest can be quite addictive, you should not let that fact intimidate you. You can be active, without this activity interfering with your work or home life. You can log on and quickly pin items, discover new ideas and learn something new in as little as a few minutes at a time. You can also download the Pinterest app on your phone to enjoy the social network no matter where you are or what you are doing.
Make Sure that You are Pinnable
If you have a blog and are jumping into the world of Pinterest, it is probably due to the fact that you want to gain more exposure and traffic. This means that you should not just pin stuff pertaining to your blog, but use other sources, otherwise you will appear very spammy. However, it is okay for you to pin your own content on occasion. A better idea is to work to encourage others to pin your content, which can be done in a number of ways.
One of the best ways to do this is to add the “Pin It” button to each of the blogs that you create on your site. Remember, Pinterest is photo based, which means that you need a great photo to accompany your post and that will be pinnable.
Track Your Pinterest Impact
While Pinterest is definitely inspirational and fun, you can also use the platform to increase your traffic. If you are using it for this purpose, you should take time to track the results that you receive. While you are not likely to see much traffic at first, it is well worth the effort and time to gain an audience.
There is no question that social media is extremely effective in marketing and growing your business. While you may already use Facebook and Twitter, you should also implement Pinterest as it provides you a new and unique way to spread the word about what you have to offer.
For a more advanced look at Pinterest, please read "Pinning SEO Value to Your Website With Pinterest" or follow @1SocialMediaGal on Pinterest.
Social Media Tags: small business marketing, Pinterest, social media network, Pinterest
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Business Exposure Specialist
Sherri Lyn is a Public Relations and Social Media Consultant with extensive experience helping companies develop and implement successful business exposure strategies.
Contact Us@1SocialMediaGal 407-334-4132